For each quarter, identify and focus on sharing one theme. For example:
Quarter 1: Employee Wealth Theme.
Kick off the new year with messages of financial protection and planning with life insurance
, disability coverage
and financial budgetary tools.
Quarter 2: Health and Wellbeing Theme.
In the second quarter, it’s the onset of spring and the perfect time to switch up the messaging to health and wellbeing. Communications can include topics like health screenings, employee health advocate services and dental and vision
Quarter 3: Work/Life Balance Theme. Communicate information about value-added services that may accompany disability plans and help them with their everyday lives, such as Employment Assistance Program (EAP), Legal Services or using their paid time off.
Quarter 4: Open Enrollment Theme. Focus on information about open enrollment, including expected changes in coverage and reminders about guaranteed issue expiration dates.